HEADLINE: NETWORKING MAGIC; Find the Best - from Doctors, Lawyers,
and Accountants to Homes, Schools, and Restaurants
Publishers Weekly Reviews Reed Business Information US, a
division of Reed Elsevier Inc.
Rick Frishman and Jill Lublin with Mark Steisel.
Adams, $12.95 paper (288p) ISBN 1-59337-020-2
Frishman, head of Planned Television Arts, and
Lublin, CEO of a public relations firm, who co-authored Guerrilla
Publicity, team up again with advice on how use networking to one's
advantage. Yet they emphasize that networking isn't just getting
- it's giving, a process of building and maintaining relationships.
The best networkers, they say, do it "because they love helping
people and playing matchmaker." Frishman and Lublin offer step-by-step
advice on learning how to identify the best people in each field
through research, business contacts, evaluating the quality of recommendations
you receive and more. The process involves flexibility and being
alert to opportunity. The authors tell of food stylist George DoLese,
who was waiting in line at a pastry shop when he began talking to
the man behind him - who happened to be an executive chef. From
this casual contact, DoLese obtained a job at a Donald Trump restaurant.
The text is clearly written and filled with tips and anecdotes that
will be useful to those who want to improve their networking skills.
Written in an engaging fashion, this book will aid anyone who needs
good contacts for any aspect of life, from work to pleasure.