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GET OUT OF THE CLOUDS
You are smart- I get it. You wrote a book. You are the #1 expert in the world on your subject. That's nice. BUT when you are doing an interview stop talking in what I call 'ESOTERIC LAND". You have to make it simple. You have to talk to me- down here- on earth!
How to Choose a PR Firm
Personally interview every firm or consultant that you are considering. At the least, ask them the following questions:
How long have you been in business?
How many books do you publicize each year?
What kinds of books are your specialty?
- GET OUT OF THE CLOUDS