The title of your book must be a "grabber"! You have to do a lot of testing before you settle on a title. Research shows that titles with one to four words are great grabbers. "Wealth Without Risk" "Where's Your Wow" "Financial Self Defense"
You get the idea... Then the sub title tells the reader the promise of the book. What is this book going to teach you? ie: 16 Ways to get your competition to wish they were you" (our subtitle from Where's Your Wow") "How to Lose 10 pounds by next week" (now that is a grabber) Test- Test Test- Does the title have a ring- does it make you think? Does is sound great as you say it?
Also- ALWAYS get the URL for you title. If you don't have the URL... you DON'T have your title.
So, how do you get the media to tell the world about your book? First, you find media people and outlets that you can contact. Their contact information is in:
Cision's directories, available in annual print and online versions (http://www.cision.com). The print versions are out-of-date as soon as they're published, whereas online editions are continuously updated and are searchable by areas, media, outlets, subjects, and more. The newspaper/magazine directory includes contact information for editors and outlets, Web site addresses, editor contact profiles, and types of press materials accepted. The radio, TV, and cable editions include personnel rosters, program profiles and formats, guest and press material acceptance policies, target audience, and news and reporter contact profiles.
Alex Carroll's Radio Interview Database http://www.publicityvault.com lists the names of hosts and producers of every prime-time talk show on every major U.S. talk station having at least 100,000 listeners. It describes and categorizes 1,206 prime-time talk shows on the top 153 stations and gives bios for most hosts.
When you're ready to contact a media outlet, identify the decision makers. All outlets have a hierarchy of decision makers, so speak with the person who makes or contributes to the decision to cover you or your book. Get their names by networking with other authors and your media contacts. Read the credits at the end of shows.
Call media outlets and ask, "Who is in charge of bookings for the noon news and can you give me his or her telephone number or e-mail address?" Find out how he or she prefers to be contacted, by e-mail or by phone. Then, enter the name and contact information in your media list.
The media has gatekeepers whom you usually have to go through to get your book covered. For print, they're editors, and for radio and TV, they're producers; so contact them first. Normally, it's a waste of time to pitch reporters and hosts and better to work top-down because reporters generally cover stories assigned to them by their editors. Usually, hosts are not involved in the booking process. On rare occasions, it can work in reverse, but your chances are usually stronger when an editor or producer wants to feature your book. *****
Have a wonderful weekend and remember I want to see you get published.
It is almost impossible to get your book into an airport bookstore- right?
Well Not necessarily. Hudson’s, Borders and other airport stores have limited room and only sell books that they feel are great for travelling folk. And almost all of the time you have to buy space in their stores.
However... Go in and talk to the managers. Call them up. Tell them you are in their airport all the time and you would be happy to do a signing/lecture in front of their stores and lure customers in. I did this in 3 airport stores - in 3 cities in one day The managers told me very few people ask to do this. Each store ordered about 50 books that I signed.
Try it- the worst thing they can do is say no. There are a lot of airports out there- and a lot of airport stores. Go forth and schmooze!
“Top Publishing And Marketing Experts Reveal Tools and Techniques to Get Your Book Published and Double or Triple Your Income as an Author or Publisher.”
Author101 University is coming on May 29, 2008 Los Angeles, WESTIN LAX, 8:00 to 6:00 pm
This is the day before BEA starts in Los Angeles
Join Mark Victor Hansen, Rick Frishman, Brendon Burchard, Barbara DeAngeles, David Hancock, Alex Carroll and a hand picked publishing panel of editors, agents and publishers…
Some of the key topics that will be covered include:
How to write and present your book proposal to an agent so that your book can be sold to a publisher What are publishers looking for in a a new book? What separates”yes” from “no,” and what you can do to get the best advance What do you need to do to make your book a best seller How to create “hooks” for yourself and your business that will make you virtually irresistible to every media outlet and make coverage for yourself a virtual certainty How to get rich and become famous by being a guest on radio shows - without spending a dime on advertising How to create promotional materials (media kits, etc.) that will have the media running to you for your opinion every time a story in your area pops up How to promote yourself using low cost means on-line to catapult your sales and exposure into the stratosphere How to quickly and easily create an automated process to capture leads and sales and upsell and cross-sell these people with a minimum of effort http://www.author101university.com
CONGRATULATIONS YOU ARE NOW AN AUTHOR- NOW ACT LIKE ONE...
Now that your are an author you need to be visiting bookstores-a lot! Go into several of your local bookstores and make sure the manager knows that you are a local author. Set up lectures- seminars- not booksignings.
Lets face it- you are probably not a celebrity and they won't come and line up around the block for a typical "booksigning". When you are on the road - visit bookstores and when you find your book-put it face out. Carry signed by author stickers with you and sign the books. Meet the manager and see if he/she will order more books or put the signed ones on a table out front.