Specialties -- Literary agents specialize in many kinds of books. Usually, their areas of interest are listed in the guidebooks and on their Web sites. You can also pick up books with topics that are similar to yours and look for the names of agents in the acknowledgment sections, where authors generally thank their agents. Even if you find an agent with the same specialty as your book, that agent might not be right for you--or you might not be right for him or her. How can you tell?
When an agent could be right for you: When you approach the agent who just sold the hottest diet book with your time-tested diet book that is based on your long-running newspaper column called "Eating Right." It also doesn't hurt that you're a certified nutritionist who lectures frequently. Since the agent has experience with diet books plus the connections and knowledge of what diet books editors and publishers are buying, you just might have contacted the right agent.
Why that agent might not be right: When you contact that agent about your diet book, the bar might be set so high that you don't have a chance. Since his or her recent success, that agent may have ascended to another level, representing only high-profile chefs and foodies with the most established national platforms.
Different Types of Agents -- Some agents represent a variety of authors who write about many different fields. Some literary agencies have agents who specialize in different areas. If an agent or an agency doesn't handle your type of book, he or she usually can refer you to someone who does. And their recommendations can make a difference. Start thinking of yourself in terms of your specialty areas. Are you a parenting writer, a memoir writer, a true-crime writer, a business writer, or a gardening writer? The more precisely you describe what you do, the more effectively you will be able to communicate with agents or people who can connect you with agents. Agents who specialize usually have terrific contacts with editors and publishers in their areas of interest. They are familiar with all of their books, the competition, their current lists, and their wish lists.
An excerpt from the National Bestseller Author 101: Bestelling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman with Mark Steisel http://www.author101.com
After you've made an interesting new contact that you would like to know better...how do you capitalize on that contact and make that person a member of your network? The answer is by following up. Most adults find it hard to follow up. Some are shy, are afraid to be a nuisance, or appear to be groveling. They see networking as selling and although all of us sell something, they don't want to be perceived as salespersons. Following up promptly isn't just good business, it's smart business. The big surprise is that following up can be fun and it can produce rewards beyond your expectations.
Create a System: First of all, you really must save business cards, contact information and other contact literature. Treat them like receipts you might need for an IRS audit. Then buy or create a system to prioritize and file contact information.
Learning to Prioritize: Ideally, it's best to enter contact information in your files as close to the initial meeting as possible. Then communicate with your contact within two or three days to follow up. If you have collected a bunch of business cards, prioritize them to determine whom you want to call first. Move first to communicate with: 1. Those you promised to call or e-mail. 2. Contacts who could be important to you.
Making Your Move: Send a handwritten note or an e-mail including where you met, and a reference that will make the connection closer and more personal. Attach articles, cartoons or information that might interest your contact. Make sure what you send is relevant; otherwise you'll be sending irritating spam.
Always Say "Thanks": Whenever someone introduces you, recommends you, endorses you, speaks well of you, or helps you in any way, quickly and clearly express your gratitude.
People remember your gratitude; it makes them feel happy that they helped you. The best way is by writing a handwritten note. Phone calls can also be effective and personal. E-mail is les personal than notes and phone calls, but is quick. Remember, the method you choose is secondary to saying thank you promptly.
MEGA BOOK MARKETING UNIVERSITY Mar 2,3 and 4 in LA
Friday, January 19, 2007, 09:34 AM
MEGA BOOK MARKETING UNIVERSITY Mar 2,3 and 4 in LA
I go to every MEGA event Mark Victor Hansen has! Sometimes I am a faculty member, and sometimes I go just for the networking. I always meet incredible people and learn an amazing amount of information. His next event is in 6 weeks and I am bringing a panel of literary agents, editors and publishers that YOU can meet. I will also be on the faculty at this event. I hope I will see you there.
Do you want to become a best-selling author with
multiple books in print?
Then there's only one place you should be March 2, 3
and 4th ... at my friend Mark Victor Hansen's Mega
Start your press release with a great headline that will convince the media to read further. "The headline of a press release has one job and one job only," "The only job of a press release headline is to force the reporter to keep reading. The headline has no other job. Don't force your press release headline to do anything more than force the reporter to keep reading. That's a big enough job!"
In press releases, headlines are critical. They're the first, and often the only, thing the media reads. If your headline doesn't immediately grab the reader's attention, your release usually won't be read.
To seize the media's attention, link your headlines to: 1) Money, 2) Sex, 3) Health, 4) Controversy.