IF SOMEONE ASKS YOU FOR THE TIME.....ANSWER THE QUESTION Don't tell them how to build a watch.
You are now an author! And you have to communicate like an author. Be Brief. Know what you are going to say and say it in as few words as possible. You are being judged every day - by everyone you meet. So practice getting your points down to 30 seconds. And Yes - Remember the KISS RULE. Keep It Simple Stupid. Simple wins....verbose sucks....
You are calling and calling and trying to get a producer to say yes.You finally get the producer on the phone (after 10 phone calls!)and now - here is your chance!. You start your "elevator speech" and you are pithing like crazy. Who you are- why you are an expert- why the audience will love you. You have tons of energy and are funny and witty.
The producer says " Sounds interesting- send me the stuff" What do you do? Try to get a tentative yes. Try to book a tentative time. If the producer loves your material (and of course he will) When can he book you - What is best time to have you on?
How about Next Wednesday at 7:30 am? Pick 3 times that the producer might like and get a tentative YES. 90% of the time that "tentative booking" will become firm.... I promise you- But if you don't get the "tentative booking" you are no where! Try it out and let me know how you do get more tips at http://www.rickfrishman.com
| permalink | ( 3 / 106 )
You need a business if you want to get published
Wednesday, March 5, 2008, 08:22 AM
The Author's Business Plan
Although proposals can be hard to write, they provide invaluable benefits to writers. Think of them as business plans, which are documents that justify every step of a prospective commercial venture and are required to get financing for business deals.
When you want to finance a new business, you can't just say, "I have this great idea" and expect the investors to fight for a place in line. You must first prepare a convincing plan that clearly explains, step-by-step, your idea, the need for your product or service, how it would work, and how it will make money. A business plan must hold up under the fierce scrutiny of financial experts who will question and measure every expense.
Book proposals operate similarly and serve as both planning documents and selling documents.
As regards to planning, a book proposal gives you the opportunity to lay out your strategy for writing and promoting a salable book and to run it by your agent and others, who are expert at evaluating such plans. It forces you to anticipate each stage in the entire book-writing process and to decide exactly how you plan to proceed. It clarifies your approach and the resources you will need and can expose weaknesses that you should address.
And in regard to selling, proposals enable you to present representative samples of your work that will sell your book idea to an agent or publisher. It's the marketing case that contains examples of your wares and should be stocked to convince your targets to buy.
When a publisher decides to buy your book, it is basically agreeing to finance your book's publication by paying the costs of its printing and distribution.
Format Although the formats of proposals can differ, a number of basic elements should be included in every proposal.
Like most of us, agents and publishers are creatures of habit, and when they receive book proposals, they will be looking for specific information. Since a major purpose of your proposal is to sell them on your book, don't force them to hunt for the answers they need. Instead, give them what they want in a format they like and can easily follow.
In a proposal, we like to include the basic sections that are listed below. After the overview, their order can be varied to give greater prominence to a particular strength.
For example, the fact that an author is a huge celebrity should be stressed in the overview and the about-the-author section should be placed directly after the overview.
Non-Fiction The basic proposal sections we recommend for nonfiction are:
Cover letter Title page Overview Spin-offs Markets for the book Translations Products About the author Promotion plan Table of contents Chapter summaries or outline Introduction Sample chapter(s) Additional submissions Endorsements Reviews or short excerpts of your prior writing Relevant articles, clippings, and press materials Postage-paid, self-addressed envelope. Large enough and with enough postage. Many agents won't return material if the envelope is not large enough and it doesn't contain sufficient postage.
Every week authors say to me, “My friend says my book is perfect for Oprah.” Duh. Right. Everyone I know thinks that they are perfect for Oprah. The truth is you probably are not getting on Oprah. So concentrate on what you can get on. Radio. There are thousands of radio stations in America and they book over 10,000 guests every day. They need content. And the great thing is you can do radio shows from your home — in your bed. You don’t have to fly to Chicago. Start by practicing with stations in your home town. Then go to other cities. Radio is the gold in America and you should be doing at least 3 a day.