An interview with one of the top radio producers in the country
We asked Pat Brogan, news editor at WMAL-AM in Washington, DC what catches his attention what he feels about the publicist who calls constantly.
Q: What do you like best about your job? A: Meeting new people in all different aspects of jobs, and of life. You meet people who live on the streets, like the homeless, up to the President. My job is different every day. Q: What's the most obnoxious thing a publicist can do? A: Hands down, calling constantly. When a publicist calls and alerts you to fax or email, that's fine. But if they then ask you if they can call you back the morning of the event to recheck your interest, we always just say it won't make a difference (and it usually doesn't.) Also, when a publicist calls, gets a no, and says, "Why not?" It's usually because the topic doesn't fit the demographics of the station's listeners, and just leave it at that. Q: What's the best thing a publicist can do? A: Know whom my station is targeted to, and pitch topics that fit. Simply send a "who, what, when, where, and how" with contact information. Know whom you are calling and what they go for. Make the press release simple, and always keep it local for non-national media. Always be reachable by phone, blackberry, etc. Q: What gets your attention in an email, looking at email? A: Local author/businessman strikes it rich. Make it local, with an expert source on a newsy topic. Traffic news/experts are always welcome in the DC area. Q: How long have you been in the business? A: 12 years. Q: How has the media changed? A: Consolidation, hands down. There are fewer newsrooms, fewer people, ease of getting sound and pictures. Q: Aside from celebrities, what type of guests are you looking for? A: All types. Business owners, if there's a heavy storm, then roofing tree-trimming companies. Whoever I need to get a hold of, politicians especially, being in DC. People dealing with transportation, and MOS (man on the street) stories.
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Listen to a 2 hour interview about publicity
Tuesday, September 22, 2009, 08:55 AM
Tom Antion and Rick Frishman give a 2 hour seminar Listen here free
As I promised in my last tip, here's another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer's attention virtually every time ... * http://www.publicityvault.co] http://www.publicityvault.co[/url] Pitch Formula: "Be _____ -free forever! ____ simple steps." And here's a couple of examples of how you might apply it: Show Pitch: "Be debt-free forever! 7 simple steps."
Show Pitch: "Be headache-free forever! 5 simple steps."
You can fill this one in with anything that people don't like: fear, pain, clutter, stress, flu, pests, cavities, nightmares, etc., etc.
Zero in on Your Market - Save Time, Money and Aggravation
The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you’re going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear.
Publicity is a unique marketing tool because it forces you to identify and reach two separate audiences: The buying audience - individuals who purchase your product or service. The media audience - members of the press and electronic media who will publicize your product or service. All marketing tools require you to identify the ultimate consumer. In publicity, first you identify your potential customers. Define your audience as narrowly as possible. Next you need to identify those specific media outlets that will best reach your potential customers. Research your target media by listening to their programs, reading their articles and visiting their websites. (PR professionals excel at knowing which media outlets will most effectively reach which markets.) Remember, it’s expensive to market the world so try to narrow it down.
Setting your target: The buying audience - individuals who purchase your product or service. The media audience - members of the press and electronic media who will publicize your product or service. And lastly, be ready for change at all times!
Learn more at AUTHOR101UNIVERSITY on Oct 30-31 in Las Vegas
Own a cellular phone? Chances are you use one every day, but have you ever stopped to consider how it actually works? If you’re interested in finding out http://www.howstuffworks.com is for you. They have information on everything from computers and electronics to entertainment and travel. With diverse topics like SPAM, fuel gauges, fiber optics, earthquakes and sunburns, the site provides hours of entertainment and helpful facts.
So you just got a call from John Doe at 555-777-6666 and want to call him back. Only one problem, you don’t know where 555 is - is it central time, pacific, eastern? A great site to find a area code location in a specific area is http://www.thedirectory.org/pref/. The site allows FIVE lookups within a 48-hour period. If you need to look up more prefixes you may return again in two days.
One of the hottest sites for networking, http://www.friendster.com, is an online community that connects people through networks of friends for dating or making new friends. Friendster allows you to write creative and humorous testimonials for your friends, while creating your own personal and private community.
******Top tips on how to best prepare for a media interview********
Write down the five main points you want to cover. List anecdotes, facts, or jokes that help you make each point effectively. Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond. Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences. Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across. Practice by having friends and family pretend they’re the interviewer and question you. When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance. When friends and family aren’t available to help, interview yourself aloud.