Here is a great tip when you are doing an interview on TV or radio. You want to teach the audience. You want them to fall in love with you - and yes you want them to buy your book. When you are asked a question answer it in three ways Problem Example of the problem ( that the audience will relate to) Solution This formula will save you over and over again. Make them know that they have a problem - and YOU have the solutions to their problems. Remember Prof Harold Hill in the Music Man?” “Well you got trouble my friends- right here in River City” He told them they had a problem and HE had the solution. Hook them with the Problem- and give them an example- and then give them the solution They will run to buy your book after that! For more tips go to www.rickfrishman.com
How Publicity can help you sell a "gazillion" books
Tuesday, March 10, 2009, 04:12 PM
Publicity works best when you distinguish yourself and your book and show others why it's so special and a must read. It's the perfect opportunity to be creative; your only limits are those you impose on yourself. Unfortunately, many of us have been sold the bill of goods that publicizing our efforts or ourselves is crass, undignified, and not what respectable people do-which is just plain wrong. According to that thinking, we should sit back and wait for the world to recognize and applaud us; do nothing but let nature take its course.
However, doing nada doesn't sell books! You need to take over, to grab the reins and actively work to get publicity for your book. As master showman P. T. Barnum said, "A terrible thing happens without publicity . . . NOTHING."
Against All Odds, Small Presses Prosper Indies find ways to work through a tough economy By Lynn Andriani and Jim Milliot — Publishers Weekly, 3/2/2009
Despite brutal economic conditions, several independent publishers managed to find ways to grow both their sales and profits in 2008. How did they do it? They are not afraid to be frugal—forgoing advances in favor of offering higher royalties, for example; and they practice innovation—“mining data” for new audio prospects, in the case of Tantor, or teaching authors how to self-promote, as Morgan James does. These 11 presses have adopted a combination of strategies that have helped them not only survive in the recession, but prosper.
Six years after its founding, Morgan James Publishing is making its first appearance on PW’s fast-growing small press list. The “entrepreneurial publisher” operates under a model that’s becoming increasingly common: no advances and high royalties. Yet Morgan James makes an extraordinary effort to help its authors to grow their own business—whether an author is a self-help guru or a financial advisor—through promoting their books (the house specializes in business, self-help, inspirational and health books).
Founder David Hancock, a former mortgage banker, says the company helps its authors sell books by hosting educational events. “Our book sales are up 52% over last year, and that’s because we try to teach authors how to market their books. It’s had a significant impact on book sales.” Advertising and marketing are generally the authors’ responsibility; Morgan James markets to bookstores and an e-mail list it has. But ultimately, publicity and promotion is up to the authors, “and we teach them how to do it,” Hancock says. Plus, if authors use a public relations firm that Morgan James approves of, the publisher will pay a percentage of the cost.
When Morgan James launched, it required its authors to pay for book design, and did some custom publishing as well. “But we’ve since moved from that,” says Hancock—although the house has a self-publishing imprint, Persona Publishing, which Hancock says will positively affect the house’s bottom line for this year. The company partners with Author Solutions for Persona titles. http://www.morganjamespublishing.com
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