March 6th, 2009
Here is the link
http://www.publishersweekly.com/article/CA6640703.html
Here is some of the story-
Against All Odds, Small Presses Prosper
Indies find ways to work through a tough economy
By Lynn Andriani and Jim Milliot — Publishers Weekly, 3/2/2009
Despite brutal economic conditions, several independent publishers managed to find ways to grow both their sales and profits in 2008. How did they do it? They are not afraid to be frugal—forgoing advances in favor of offering higher royalties, for example; and they practice innovation—“mining data” for new audio prospects, in the case of Tantor, or teaching authors how to self-promote, as Morgan James does. These 11 presses have adopted a combination of strategies that have helped them not only survive in the recession, but prosper.
Six years after its founding, Morgan James Publishing is making its first appearance on PW’s fast-growing small press list. The “entrepreneurial publisher” operates under a model that’s becoming increasingly common: no advances and high royalties. Yet Morgan James makes an extraordinary effort to help its authors to grow their own business—whether an author is a self-help guru or a financial advisor—through promoting their books (the house specializes in business, self-help, inspirational and health books).
Founder David Hancock, a former mortgage banker, says the company helps its authors sell books by hosting educational events. “Our book sales are up 52% over last year, and that’s because we try to teach authors how to market their books. It’s had a significant impact on book sales.” Advertising and marketing are generally the authors’ responsibility; Morgan James markets to bookstores and an e-mail list it has. But ultimately, publicity and promotion is up to the authors, “and we teach them how to do it,” Hancock says. Plus, if authors use a public relations firm that Morgan James approves of, the publisher will pay a percentage of the cost.
When Morgan James launched, it required its authors to pay for book design, and did some custom publishing as well. “But we’ve since moved from that,” says Hancock—although the house has a self-publishing imprint, Persona Publishing, which Hancock says will positively affect the house’s bottom line for this year. The company partners with Author Solutions for Persona titles.
http://www.morganjamespublishing.com
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( 3.1 / 171 )Like most authors I know, my friend Peggy
McColl dreamed of seeing her book on the
New York Times Best Seller List, the most
prestigious bestseller list in the country.
Well, on May 20, 2007, Peggy saw her dream
come true.
Her book “Your Destiny Switch” not only hit
#13 on the New York Times Best Seller List for
hardcover advice, but also #3 on Barnes & Noble
and #2 on Amazon.com, just behind Harry Potter.
In less than a week, Peggy sold more books than
95% of authors sell in their lifetimes and
surprisingly, it cost her practically nothing
to do it!
Want to discover how she did it … and how you
can use her strategies to make your own book an
almost instant bestseller?
If so, you’re invited to a free telephone seminar
this Thursday, March 5th on which you’ll hear
Steve Harrison interview Peggy and her business
partner Randy Gilbert about their proven formula
for creating bestsellers.
Regardless of where you are in the publishing process
… whether your book is still in the idea stage …
just published … or even if it’s been out for years,
this is a call you won’t want to miss.
Go here now to register for Thursday’s call:
http://www.FreePublicity.com/bestseller/?10065
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( 3 / 135 )Teleseminar Thu Feb 26 with Ex Oprah Producer
February 23rd, 2009
If you missed my recent telephone seminar with an ex-Oprah guest booker, you’re in luck. The teleseminar was so popular, I’m offering it again on Thursday, February 26th. On this free 90-minute teleseminar, you’ll discover the three big secrets for getting booked as a guest on top national TV shows such as Oprah, Good Morning America, Today Show, The View, CNN and Fox News Channel.
To register for this call — which is free except for your normal long distance charges — go here now: http://www.FreePublicity.com/tvcall/?10065
On the call, you’ll learn things like:
* How to increase your odds of getting on Oprah, Fox News, CNN, Today Show and other top shows.
* Understanding the mindset of national TV producers and what gets them to book you as a guest.
* The strategy a husband-and-wife team used to land a 7-minute segment on the Today Show.
* What you should send TV producers (and what you shouldn’t).
* An important lesson from one author who got on Oprah and saw sales soar as a result.
* The most important question you must be able to answer to land a TV appearance.
* The biggest mistakes to avoid when pitching TV producers (including ones that could get you black-balled forever!).
* Case histories of four other authors and entrepreneurs and the strategies they used to get on top TV shows. Again, to register go here now: http://www.FreePublicity.com/tvcall/?10065
Once registered, you’ll receive all the details back within five minutes. Who knows … maybe we’ll be seeing you on national TV very soon!
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( 2.9 / 130 )Imagine getting paid $50...$100... even $200
per hour (or more) to coach others on a subject
you love and know well.
To discover how to get started in the lucrative
world of coaching and help a lot of people,
you're invited to a free telephone seminar
on Thursday, February 19th.
http://www.CoachingTrainingTeleseminar.com/?10065"
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( 2.9 / 49 )Check out this video from my friend Steve Harrison
on the #1 secret for getting major national publicity at:
http://www.TheBigSecretToGettingPublicity.com/?10065
There's nothing like getting some major publicity
to make sales soar for whatever you're promoting.
In the publishing world, an appearance on a top
national TV show like Oprah, Today, Good Morning
America, The View or article in major publication
like Time, Newsweek, People or the New York Times,
can propel a book to the bestseller list almost
overnight.
But scoring publicity hits in major media outlets
like those isn't easy.
There is however one big secret, which if you know
and use it, dramatically increases your chances of
getting coverage in the biggest magazines,
newspapers and radio/TV shows across the country.
No, the secret isn't about writing the world's
greatest press release or press kit.
No, the secret also isn't about having a great
publicity idea or hook (though that's important too).
Nor is the secret about hiring a high-priced
PR firm (though every top publicist knows and
practices the secret).
In fact, the chances are good nobody has ever told
you about the secret -- but once you understand and
put it to work, you'll find it much easier to get
big-time media coverage.
To discover the secret, go here now and see the video:
http://www.TheBigSecretToGettingPublicity.com/?10065
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