http://www.rickfrishman.comhttp://www.rickfrishman.com***A Rick Tip***
Don't forget to send a thank you note!
I know it sounds crazy- but most people don't send a thank you note after they do a media interview...
Big mistake! Always send a note to the host and the producer.
In the note...
1- Thank them for having you on ( or for the interview)
2- Remember a specific item from the interview and talk about that
3- Give them your cell # and offer to be on anytime at the last minute
4- Tell how much fun you had on the show and how you got a great reaction
5- Ask them for a "testimonial" and ask them to send it to you on their stationary
6- Ask them for an mp3 of the show ( or a tear sheet if it is a print interview)
For more tips go to http://www.rickfrishman.com and sign up for the "Million Dollar Rolodex"
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You MUST have your name, misspellings of your name, The Title of your
book, all reserved WAY before your book comes out. In Fact- If you are
thinking for writing a book- I want you to write down TEN potential titles
for your book NOW and reserve them today. How much does it cost to reserve
a URL....? $50? $30? $20? nope $8.95. We have a special web site getter
for authors that is VERY CHEAP. Go to http://www.rickscheapdomains.com
You must reserve all of these URL's today. URLS are real estate. If you
can't get your name- (it is taken) Here is what you do. Lets say your name
is John Smith - and you can't get it. Try to get THEJOHNSMITH.COM or THE
ORIGINALJOHNSMITH.COM or JOHNMITHAUTHOR.COM or JOHNSMITHSPEAKER.COM.
Got it? If you can't get the URL for the title of your book- better start thinking
of another title.
Also... ALWAYS get DOT COM! Not DOT NET or DOT BIZ . So do it today- it
is only $8.95 http://www.rickscheapdomains.com
More on what to do with your WEB SITE in the next newsletter. Happy
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This will be the first Monday of every month from 3:00 to 4:00 pm ET. As discussed in my last newsletter- This great idea came out of a " mistake". So we are firing it up next month. Network with your fellow authors and "want to be authors" An open forum to exchange great ideas.
This call will be moderated by Ms. Lin Ennis from Sedona, AZ
Monday Oct 1
3:00-4:00 pm ET
Call 620 294 4000
Get your free million dollar rolodex at http://www.rickfrishman.com
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Know your competition. Go to bookstores and libraries and browse through the stacks. Find and examine comparable or competitive books. Take them off the shelves and leaf through them and read selected portions. Get an understanding of the books’ perspectives, how they’re organized, and the type of information they contain. Make notes on each book you examine. List their strong points, weak points, what you like about them, and what you dislike. Determine how you think your book will differ and how it will be better. Try to be honest and objective.
While you’re in the stacks, look a bit further. At the least, note the titles of all the books on the self and those above and below them. Although those titles may not be directly on your subject, they can help you understand how authors have approached the general and closely related topic.
“Look at all the books you can read in your area. Organize your industry, know what’s there, what they say,” Stedman Graham recommends. “Know the top books that state how the process works, how to improve your writing and how to make your book better, more relevant and better written. Don’t be tied to one book; organize the information around what you do and need as much as possible.”
More Publishing resources at
more at http://www.author101.com
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--ON BUILDING MEDIA LISTS--
Media lists are databases that contain the names of media contacts that can promote your book and information about them. Build large, comprehensive lists in terms of both the number of contacts you include and the information you record about them. Add entries for anyone who could conceivably help promote your book because the least likely contact might be the one who latches onto your book and does the most to publicize it.
At a minimum, your media list should include each contact's:
Employer or business
Specialty areas or interests
In a media list, the more information you collect, the better. Additional information can help you break the ice with contacts, warm them up, or help you to become a more valuable resource. This information includes:
How you got their names
How and where you met
Common friends, associates, experiences, hobbies, and interests
On the entry for each contact, note the projects you pitched him or her, the dates, when you last spoke, and the specific outcome. Also list anything you sent the contact and how you sent it so you don't duplicate the effort.
Study the media to discover who's covering your field and related areas. Check out writers, reporters, editors, radio and TV producers, publicists, and interesting individuals such as experts or authorities in similar or allied fields. Research these individuals by reading their stories and watching or listening to their programs; then add their names and information to your media list.
Contact local newspapers and magazines, radio and TV stations, and online publications to get the names of those who cover areas that could help promote your book. Collect business cards from everyone you meet, and add entries to your list for those in the media.
Subscribe to Internet services that provide names and information on media contacts. Books that list media contacts quickly fall out of date because so many people in the media are on the move. Although Internet services, which are updated frequently, may be more reliable, verify all information that they provide before making contact.
Internet services that furnish media contact information include:
Bacon's MediaLists Online-- http://www.medialistsonline.com
MediaMap Online-- http://www.mediamaponlone.com
Online Public Relations-- http://www.online-pr.com
Since the turnover is so great, update your entire media list regularly--at least every three months. As soon as you hear about a change, update your list. Keeping your media list current is essential in order to reach contacts when you need them. Otherwise, you may end up wasting time and energy trying to connect with people who are no longer at their old jobs.
An easy way to check whether information on your list is current is to send a postcard to each contact. Make sure to include a return address, and when cards are returned undelivered, delete those entries from your list.
To more sharply focus aspects of your campaign, prioritize the entries in your list. Create three separate categories.
In this group, list only the top sources that can give your book the most or best publicity. Usually, this category includes national media or national trade/industry media, outlets that have the most power and reach. Think of biggies like Oprah, the Today show, and the New York Times, to name just a few.
The B-list consists of other, less powerful, national media and the top media in large metropolitan areas. These outlets may be great for focused local campaigns. Repeated coverage by B-list media can be equivalent to A-list coverage.
Local or regional media. For local promotions, this group can be ideal, and it may be more willing to give you coverage. In some campaigns, concentrating on local coverage can provide better value.
Don't discount the value of building a strong media base in your hometown. A supportive local base can be extremely loyal and helpful in expanding your contacts. Usually, locals will take special pride in your success and go to great length to boost your career.
More Publishing resources at
more at http://www.author101.com
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