http://rickfrishman.com/index.php Copyright 2010, Rick Frishman Rick Frishman en-US SPHPBLOG 0.4.8 http://rickfrishman.com/index.php?entry=entry100302-082238
Audios of entire event available for only $47 for short time only
http://www.author101university.com]]> http://rickfrishman.com/index.php?entry=entry100302-082238 Rick Frishman Tue, 02 Mar 2010 16:22:38 GMT http://rickfrishman.com/index.php?entry=entry100222-121836 If you were one of the hundreds of people who could not get a seat,

you can now join us live via online video!


No packing, No airplanes, No hotels!


Have a front row seat right from the convenience of your home computer!



http://www.author101university.com
]]> http://rickfrishman.com/index.php?entry=entry100222-121836 Rick Frishman Mon, 22 Feb 2010 20:18:36 GMT http://rickfrishman.com/index.php?entry=entry091216-125525 close to the holidays and you want to enjoy your family
but this is important.

Mike Koenigs and the Traffic Geyser team have JUST
released their Firepower Business Builder Package.

They're giving away a Blueprint that shows you how
to take advantage of this social medial revolution.

You'll be able to get:

* The Case Studies showing you exactly how others have
already done it... without any special skill

* The Blueprint giving you the step-by-step, play-by-play
instruction book for doing this all yourself

All completely FREE.

http://www.TrafficGeyser.com/cmd.php?af ... ?af=697437

-------------------------
]]> http://rickfrishman.com/index.php?entry=entry091216-125525 Rick Frishman Wed, 16 Dec 2009 20:55:25 GMT http://rickfrishman.com/index.php?entry=entry091125-183550 Write down the five main points you want to cover.
List anecdotes, facts, or jokes that help you make each point effectively.

Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host's prior-interviews to find his/her favorite questions and approaches so you'll know what to expect and how to respond.

Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.

Practice by having friends and family pretend they're the interviewer and question you.
When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures.

Ask your interviewer to honestly appraise your performance.
When friends and family aren't available to help, interview yourself aloud.]]> http://rickfrishman.com/index.php?entry=entry091125-183550 Rick Frishman Thu, 26 Nov 2009 02:35:50 GMT http://rickfrishman.com/index.php?entry=entry091104-181053
We asked Pat Brogan, news editor at WMAL-AM in Washington, DC what catches his attention what he feels about the publicist who calls constantly.

Q: What do you like best about your job?
A: Meeting new people in all different aspects of jobs, and of life. You meet people who live on the streets, like the homeless, up to the President. My job is different every day.
Q: What's the most obnoxious thing a publicist can do?
A: Hands down, calling constantly. When a publicist calls and alerts you to fax or email, that's fine. But if they then ask you if they can call you back the morning of the event to recheck your interest, we always just say it won't make a difference (and it usually doesn't.) Also, when a publicist calls, gets a no, and says, "Why not?" It's usually because the topic doesn't fit the demographics of the station's listeners, and just leave it at that.
Q: What's the best thing a publicist can do?
A: Know whom my station is targeted to, and pitch topics that fit. Simply send a "who, what, when, where, and how" with contact information. Know whom you are calling and what they go for. Make the press release simple, and always keep it local for non-national media. Always be reachable by phone, blackberry, etc.
Q: What gets your attention in an email, looking at email?
A: Local author/businessman strikes it rich. Make it local, with an expert source on a newsy topic. Traffic news/experts are always welcome in the DC area.
Q: How long have you been in the business?
A: 12 years.
Q: How has the media changed?
A: Consolidation, hands down. There are fewer newsrooms, fewer people, ease of getting sound and pictures.
Q: Aside from celebrities, what type of guests are you looking for?
A: All types. Business owners, if there's a heavy storm, then roofing tree-trimming companies. Whoever I need to get a hold of, politicians especially, being in DC. People dealing with transportation, and MOS (man on the street) stories.]]> http://rickfrishman.com/index.php?entry=entry091104-181053 Rick Frishman Thu, 05 Nov 2009 02:10:53 GMT http://rickfrishman.com/index.php?entry=entry090922-055535 give a 2 hour seminar
Listen here free

http://www.greatinternetmarketing.com/author101/]]> http://rickfrishman.com/index.php?entry=entry090922-055535 Rick Frishman Tue, 22 Sep 2009 12:55:35 GMT http://rickfrishman.com/index.php?entry=entry090829-134918 http://www.publicityvault.co] http://www.publicityvault.co[/url]
Pitch Formula: "Be _____ -free forever! ____ simple steps." And here's a couple of examples of how you might apply it: Show Pitch: "Be debt-free forever! 7 simple steps."

Show Pitch: "Be headache-free forever! 5 simple steps."

You can fill this one in with anything that people don't like: fear, pain, clutter, stress, flu, pests, cavities, nightmares, etc., etc.

More from Alex Carroll at http://www.publicityvault.com

Meet Alex Carroll and Mark Victor Hansen at AUTHOR101UNIVERSITY Oct 30-31 in Las Vegas

http://www.author101university.com

]]> http://rickfrishman.com/index.php?entry=entry090829-134918 Rick Frishman Sat, 29 Aug 2009 20:49:18 GMT http://rickfrishman.com/index.php?entry=entry090823-182252
Zero in on Your Market - Save Time, Money and Aggravation

The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you’re going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear.

Publicity is a unique marketing tool because it forces you to identify and reach two separate audiences:
The buying audience - individuals who purchase your product or service.
The media audience - members of the press and electronic media who will publicize your product or service.
All marketing tools require you to identify the ultimate consumer. In publicity, first you identify your potential customers. Define your audience as narrowly as possible. Next you need to identify those specific media outlets that will best reach your potential customers. Research your target media by listening to their programs, reading their articles and visiting their websites. (PR professionals excel at knowing which media outlets will most effectively reach which markets.) Remember, it’s expensive to market the world so try to narrow it down.

Setting your target:
The buying audience - individuals who purchase your product or service.
The media audience - members of the press and electronic media who will publicize your product or service.
And lastly, be ready for change at all times!

Learn more at AUTHOR101UNIVERSITY on Oct 30-31 in Las Vegas

Mark Victor Hansen is your MC
http://www/author101university.com]
http://www/author101university.com[/url]
]]> http://rickfrishman.com/index.php?entry=entry090823-182252 Rick Frishman Mon, 24 Aug 2009 01:22:52 GMT http://rickfrishman.com/index.php?entry=entry090813-204350
Surfin’

Own a cellular phone? Chances are you use one every day, but have you ever stopped to consider how it actually works? If you’re interested in finding out http://www.howstuffworks.com is for you. They have information on everything from computers and electronics to entertainment and travel. With diverse topics like SPAM, fuel gauges, fiber optics, earthquakes and sunburns, the site provides hours of entertainment and helpful facts.

So you just got a call from John Doe at 555-777-6666 and want to call him back. Only one problem, you don’t know where 555 is - is it central time, pacific, eastern? A great site to find a area code location in a specific area is
http://www.thedirectory.org/pref/. The site allows FIVE lookups within a 48-hour period. If you need to look up more prefixes you may return again in two days.

One of the hottest sites for networking, http://www.friendster.com, is an online community that connects people through networks of friends for dating or making new friends. Friendster allows you to write creative and humorous testimonials for your friends, while creating your own personal and private community.

**********

******Top tips on how to best prepare for a media interview********

Write down the five main points you want to cover.
List anecdotes, facts, or jokes that help you make each point effectively.
Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond.
Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
Practice by having friends and family pretend they’re the interviewer and question you.
When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance.
When friends and family aren’t available to help, interview yourself aloud.

Come to AUTHOR101UNIVERSITY OCT 30-31 in Las Vegas for more tips and teaching
http://www.author101university.com]
http://www.author101university.com[/url]
]]> http://rickfrishman.com/index.php?entry=entry090813-204350 Rick Frishman Fri, 14 Aug 2009 03:43:50 GMT http://rickfrishman.com/index.php?entry=entry090807-130011
1. Not Taking "No" for an Answer - When your media contact says "no," accept it.
2. Long News Releases - One killer page is all you need. If the media wants more they'll ask for it.
3. Lying, Hype and Misrepresentation - Be honest and reasonable. Your media
contacts won't forget who got them burned by lies; nor will
they give you the chance to do it again.
4. Lack of Preparation - Know exactly what you want and what the media wants.
5. Small Talk - Most media people are to busy to gab so get right to the point. Be
clear and brief.
6. Overkill - Media kits that weigh as much as your Cocker Spaniel turn off the
media. Less is more.
7. Cold Calls - E-mail first to alert your media contacts that your press release
has been sent. They'll get back to you if they are interested.
8. Freebies - Avoid offering free tickets and other bribes. The media wants good
stories, not t-shirts and mugs. The exception to this rule
is food. Food is often welcome.
9. Name Dropping - Nobody likes name droppers. Unless a celebrity is directly
involved, they seldom change a story's value.
10. Lack of Focus - Stories that focus on the source, instead of the audience,
generally do not appeal to the media.
11. Confirmation Calls - Opinions on making confirmation calls to determine if
your faxes or packages were received vary. Some media
contacts appreciate it and others do not want to be bothered.
12. Gimmicks - If you use a gimmick, it better be sensational as most gimmicks
fail to gain the intended impact. And, the reason you're
using the gimmick must be clear.
13. Not Following Up Requests - If the media requests something and you don't
respond promptly they will consider you unreliable and unprofessional.
14. Same Ideas - Don't repeatedly send the same idea, no matter how cleverly
you repackage it.
15. Getting Upset - Be professional. If you can't keep your cool find another
business and see a shrink.

An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.]]> http://rickfrishman.com/index.php?entry=entry090807-130011 Rick Frishman Fri, 07 Aug 2009 20:00:11 GMT