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Paperback
Publisher: Morgan James Publishing (August 1, 2013)
$17.95 $12.21 Order from Amazon.com

There is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way---and that’s what 250 Rules of Business is all about. In this groundbreaking book, Steven Schragis and Rick Frishman have collected all they've learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies.

The wisdom collected in these pages comes from individuals who have worked in the trenches, solved the hard problems, rallied the troops, and risen to the top of their fields where they harvested record profits. Schragis and Frishman asked them to share a single business insight---a basic rule, practice, or belief that played an important role in their success. Some of the responses were basic, intuitive. But others were amazing and eye-opening, the kind of nugget that makes you stop and think. As Yogi Berra said, you can observe a lot by just watching. Master just one rule a day and in no time you'll manage everything---people, workloads, companies---with more skill, more confidence, and more success!

Paperback
Publisher: Morgan James Publishing (January 1, 2010)
$19.95 $13.57 Order from Amazon.com

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Hardcover:
Publisher: McGraw-Hill; 1 edition (March 25, 2008)
$19.95 Order from Amazon.com

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

• Envision your success
• Find your unique edge--and sharpen it
• Know your customer
• Apply to the present what you learn from the past
• Create alliances
• Hire people smarter than you
• Spread the word
• Stay hungry
• Put people first

The Author 101 Series
From the PR expertise of Rick Frishman and the publishing acumen of Robyn Spizman comes a new series of instructional books to help beginning writers navigate the crowded publishing marketplace.

The Author 101 series offers an all-in-one publishing curriculum for anyone who has ever wanted to turn a good idea into a Bestseller. Featuring lessons from top agents, authors, editors, PR, marketing and sales professionals, Author 101 provides an entire education on the publishing process-in a straight-to-the-point, easy-to-read format.

Paperback:
Publisher: Adams Media Corporation; (November 2005)
$12.95 $8.89 Order from Amazon.com

"I've got a great idea for a book!" But a great idea is not enough - what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Friedman Spizman as your guides, you can create a proposal that makes your idea sing-and appeals to right publishers. This step-by-step process includes:

• Expanding your idea into a full-fledged proposal
• Marketing your proposal to the right agents and publishers
• Negotiating a favorable publishing contract

Paperback:
Publisher: Adams Media Corporation; (January 2006)
$12.95 Order from Amazon.com

You're passionate about your book. You're determined to get it published, but you just can't seem to do it by yourself. You need an ally. You need a champion. You need an agent.
Enter Rick Frishman and Robyn Freedman Spizman, with this second volume in the AUTHOR 101 series. In Bestselling Secrets from Top Agents, writing gurus Rick and Robyn reveal what makes a good agent, what a good agent will and wonít do for you, and how to find the right type of agent - not just for your first book, but for your entire career.

Paperback:
Publisher: Adams Media Corporation; (July 2006)
$12.95 Order from Amazon.com

They say everyone has a book in them-and this insider's guide to nonfiction publishing will help readers everywhere write and sell that book. Rick Frishman and Robyn Freedman Spizman bring their tremendous publishing acumen, experience, and connections to the forefront in the latest addition to this phenomenal must-have reference set.

• Through practical advice and experienced testimonials, this book will show authors how to craft and sell nonfiction in today's tough marketplace.
• Drawing on their decades of experience in the media, Frishman and Spizman make the arcane elements of the publishing world accessible to all readers.
• This book and all others in the series are formatted as course books, providing readers with a comprehensive, step-by-step lesson plan.

Paperback:
Publisher: Adams Media Corporation; (May 2006)
$12.95 Order from Amazon.com

From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.

• This comprehensive guide offers advice and insight about every stage of the publishing world.
• Frishman and Spizman both bring decades of experience and insight to this instructional series
• Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time
• Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.

Author 101 Audio products

For those of you who didn't make it to AUTHOR 101 UNIVERSITY - You missed a "magical day." Here is the good news- We recorded the entire day and you can get the recording of all the programs.

The MP 3 (you can play on your ipod, computer etc)
AUTHOR 101 UNIVERSITY MP 3 - $99.00 Add to Cart

Paperback:
Publisher: Adams Media Corporation; (March 2006)
$10.17 Order from Amazon.com

There is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way-and that's what 10 Clowns Don't Make a Circus is all about.From Donald Trump to Harvey Weinstein, Learning Annex guru Steven Schragis works with-and learns from-hundreds of "top drawer" business people. Public Relations executive Rick Frishman works with-and learns from-prominent business leaders; including Michael Eisner, Mario Cuomo, and Arnold Palmer.

In this groundbreaking book, Schragis and Frishman have collected all they've learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies. Master just one rule a day, and in no time you'll manage everything-people, workloads, companies, etc.-with more skill, more confidence, and more success!

Networking Magic: Find the Best - from Doctors, Lawyers, and Accountants to Homes, Schools, and Jobs
by Rick Frishman, Jill Lublin

Networking Magic shows readers how to effectively and efficiently use networking as a tool for quickly reaching professional and personal goals. Networking is the process of building and maintaining relationships. That means developing a team to support efforts that reach your respective goals and those of network team members. It means forging bonds, sharing information, and connecting with people with common objectives and interests who generously give to one another.

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
by Rick Frishman, Jill Lublin

The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

"In my 25 years of promoting my books and programs, I attribute some of my biggest successes to great publicity. This book captures the wealth of information needed to make any book, product, or program a bestseller through publicity!"
- Robert G. Allen
 author of New York Times bestseller, Nothing Down

Rick Frishman's Tapes: How to Get on Oprah... and Other PR Secrets

In "How to Get on Oprah" You'll learn:

• Why publicity is 100 times better than advertising.
• Working with a PR firm for maximum effectiveness
• Creating a line of back-end products
• The 6 words every author wants to hear, but very few do.
• How to become an author in 5 easy steps and in less that 90 days.
• Getting on Oprah: how do you do it and when you should go after it.
• Real life stories about the "legends" in the business and what you can learn from them.
• Understanding the differences between retainers and "pay for placement" PR
• What does a publicity department do for you at a publishing firm
• Designing a press release that will generate results and get the media to pick up the phone and call you.
• How to get published in the traditional manner and not get taken advantage of.
• Tips and techniques to generating "back of the room sales" to maximize your revenue at speaking engagements.
• How agents work, what they do and why you need to get them on your side.
• Understanding the pluses and minuses of radio, TV and other media sources.
• How to create a press kit that will get you noticed and get you coverage.
• Maximize your effectiveness when you're in front of the media to increase your chances for success.
• When to use radio infomercials and how to maximize your book sales using them.