Guerrilla Publicity:

Hundreds of Sure-Fire Tactics to Get Maximum Sales
for Minimum Dollars Paperback

by Rick Frishman, Jay Conrad Levinson, and Jill Lublin

Kindle Edition
Publisher: Morgan James Publishing (March 17, 2015)

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.

Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:
- Offer expert advice over the internet with podcasts
- Send out an e-mail blast to quickly reach consumers about the latest products or services
- Connect with their clients on social networking sites
- Conduct effective virtual seminars
- Build out their website in order to build name recognition

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Mistakes Authors Make

Essential Steps for Achieving Success as an Author
by Rick Frishman, Bret Ridgeway and Bryan Hane

Kindle Edition
Publisher: Morgan James Publishing (March 17, 2015)
$9.99 $7.99

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.

How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.

In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn:
How to master media and other key marketing channels authors should use
Keys to capturing the browsing buyer in bookstores and online
The new publishing landscape and how it impacts you
How to increase the readability of your book so readers keep coming back
How your book is the key piece of your own information marketing empire
And much, much more.

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Author 101:

The Insider's Guide to Publishing From Proposal to Bestseller
by Rick Frishman and Robyn Spizman

Kindle Edition
Publisher: Morgan James Publishing (October 15, 2014)
$9.99 $7.99

The Fast Track to Getting published! “Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over.” – John Kremer, author, "1001 Ways to Market Your Books"

“I’ve got a great idea for a book!”

But a great idea is not enough---what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Spizman as your guides, you can create a proposal that makes your idea sing---and appeals to the right publishers. And once you secure that coveted book deal, Frishman and Spizman give you all you need to know to conceptualize, write, market, and turn your powerful message into a bestseller. We all need a guide on the journey through the publishing world and these experts take you by the hand and help navigate the hypercompetitive book industry. We all have an amazing message within. Now is the time to share it with the world to change your life and the lives of your audience.

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Guerrilla Marketing for Writers

100 No-Cost, Low-Cost Weapons for Selling Your Work
by Jay Conrad Levinson, Rick Frishman, Michael Larsen, David L Hancock

Publisher: Morgan James Publishing (January 1, 2010)
$19.95 $13.57

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

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Where's Your WOW?

16 Ways to Make Your Competitors Wish They Were You!
by Rick Frishman, Robyn Spizman
Publisher: McGraw-Hill; 1 edition (March 25, 2008)

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:
Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Create alliances
Hire people smarter than you
Spread the word
Stay hungry
Put people first

Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

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The Author 101 Series

From the PR expertise of Rick Frishman and the publishing acumen of Robyn Spizman comes a new series of instructional books to help beginning writers navigate the crowded publishing marketplace.


The Author 101 series offers an all-in-one publishing curriculum for anyone who has ever wanted to turn a good idea into a Bestselling Book. Featuring lessons from top agents, authors, editors, PR, marketing and sales professionals, the Author Series 101 provides an entire education on the publishing process-in a straight-to-the-point, easy-to-read format.


Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work

by Rick Frishman, Robyn Spizman
Publisher: Adams Media Corporation; (November 2005)
$12.95 $8.89

"I've got a great idea for a book!" But a great idea is not enough - what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Friedman Spizman as your guides, you can create a proposal that makes your idea sing-and appeals to right publishers. This step-by-step process includes:

Expanding your idea into a full-fledged proposal
Marketing your proposal to the right agents and publishers
Negotiating a favorable publishing contract

With Author 101: Bestselling Book Proposals, your entry into the exciting world of publishing is just a proposal away!

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Author 101: Secrets from Top Agents

by Rick Frishman, Robyn Spizman
Publisher: Adams Media Corporation; (January 2006)

You're passionate about your book. You're determined to get it published, but you just can't seem to do it by yourself. You need an ally. You need a champion. You need an agent.

Enter Rick Frishman and Robyn Freedman Spizman, with this second volume in the AUTHOR 101 series. In Bestselling Secrets from Top Agents, writing gurus Rick and Robyn reveal what makes a good agent, what a good agent will and wonít do for you, and how to find the right type of agent - not just for your first book, but for your entire career.

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Author 101: Bestselling Nonfiction: The Insider's Guide to Making Reality Sell

by Rick Frishman, Robyn Spizman
Publisher: Adams Media Corporation; (July 2006)

They say everyone has a book in them - and this insider's guide to nonfiction publishing will help readers everywhere write and sell that book. Rick Frishman and Robyn Freedman Spizman bring their tremendous publishing acumen, experience, and connections to the forefront in the latest addition to this phenomenal must-have reference set.

Through practical advice and experienced testimonials, this book will show authors how to craft and sell nonfiction in today's tough marketplace.

Drawing on their decades of experience in the media, Frishman and Spizman make the arcane elements of the publishing world accessible to all readers.

This book and all others in the series are formatted as course books, providing readers with a comprehensive, step-by-step lesson plan.

With AUTHOR 101: Bestselling Nonfiction, aspiring writers with a book blossoming inside of them will find the tools to get it out and onto the shelves of their nearest bookstore in no time.

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Author 101 Audio Products

For those of you who didn't make it to AUTHOR 101 UNIVERSITY - You missed a "magical event." Here is the good news- We recorded the entire event and you can get the recording of all the programs.

The MP 3 (you can play on your ipod, computer etc)

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250 Rules of Business: Secrets to Growing Your Career and Profits

by Rick Frishman, Steven Schragis
Paperback and Kindle
Publisher: Morgan James Publishing (August 2013)

TThere is no one rule for business success, no one principle that can help you meet every challenge. The realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way---and that’s what 250 Rules of Business is all about. In this groundbreaking book, Steven Schragis and Rick Frishman have collected all they've learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies.

The wisdom collected in these pages comes from individuals who have worked in the trenches, solved the hard problems, rallied the troops, and risen to the top of their fields where they harvested record profits. Schragis and Frishman asked them to share a single business insight---a basic rule, practice, or belief that played an important role in their success. Some of the responses were basic, intuitive. But others were amazing and eye-opening, the kind of nugget that makes you stop and think. As Yogi Berra said, you can observe a lot by just watching. Master just one rule a day and in no time you'll manage everything---people, workloads, companies---with more skill, more confidence, and more success!

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Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman, Jill Lublin
Paperback: 288 pages; Kindle
Publisher: Morgan James Publishing; (October, 2013)

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else---this is the one book that gets you on the inside track to the top experts, the highest-quality services, and the least expensive products.

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

by Rick Frishman, Jill Lublin
Paperback: 304 pages
Publisher: Adams Media Corporation

The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

"In my 25 years of promoting my books and programs, I attribute some of my biggest successes to great publicity. This book captures the wealth of information needed to make any book, product, or program a bestseller through publicity!"
- Robert G. Allen
author of New York Times bestseller, Nothing Down

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