As the head of one of the nation’s leading and most prestigious independent public relations firms, Planned Television Arts President Rick Frishman has learned many lessons in the course of his quarter-century promoting best-selling authors, Hollywood celebrities, Fortune 500 CEOs , publishers, major non-profits — and even the media itself — to the news media. He has joined forces with best-selling author Jay Conrad Levinson, who is celebrating the 20-year anniversary of the landmark publication of his internationally-acclaimed book, Guerrilla Marketing. Together, along with the owner of a west coast PR firm, they have produced the PR bible for the decade, providing hundreds of cost-effective strategies.
Millions of Dollars of Industry Secrets Revealed by the Pros
Maximum Publicity for the Minimum Investment
Hundreds of Proven Techniques and Sure-Fire Tactics
“PR has changed over the years,” says Rick Frishman, author of a new book (GUERRILLA PUBLICITY) that helps publicity-seekers meet the challenges of a new decade in marketing, media relations and promotions. “The size and type of news media has changed with an increase in cross-ownership of media outlets by large conglomerates, the explosion of the Internet, the shortening of the news cycle, and a consumer public with a shrinking attention span.”
To succeed in business, from any industry to entertainment, or to promote a political campaign, a social cause, or an individual, the most productive and cost-effective way is through conducting a solid publicity campaign. Advertising agencies, marketing firms and public relations specialists alike would all agree on this. And there are many professionals who do the job well — and get paid well for their efforts. But where is the individual who runs a business on a shoe-string budget to turn? Where does a non-profit struggling to solicit resources find financing for promotions? How does a first-time author with limited royalty checks advance his book with a PR campaign he can afford?
“GUERRILLA PUBLICITY is for the individual or organization looking for wise advice and experienced-based counsel on how to promote anything without spending a lot,” says best-selling co-author Jay Conrad Levinson. “Our book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market, and infusing a marketing plan with powerful publicity hooks.”
To produce a publicity campaign that strategically impacts and supports your bottom line, readers will rely on the sage advice of GUERRILLA PUBLICITY to do the following:
Reveal inside information on how to make friends in the media
Offer simple but effective ways to get others to spread your message
Provide samples of eye-catching press releases and media kits that get you noticed
Locate targeted, updated, and results-producing media lists
“To stay ahead of the competition — or just keep up — means that you have to be out there promoting on a regular basis,” adds Frishman. “And unless you are able to afford hiring someone to promote you, just look to GUERRILLA PUBLICITY as a resourceful foundation for launching your own campaign — guerrilla style!”
“GUERRILLA PUBLICITY is a great tool for anyone looking to understand and tap into — the power of publicity.” — Jim McCann, CEO, 1-800-FLOWERS.COM
“In my 25 years of promoting books and programs, I attribute some of my biggest successes to great publicity. This book captures the wealth of information needed to make any book, product, or program a best-seller through publicity!” — Robert G. Allen, author of New York Times best-sellers Multiple Streams of Income and Multiple Streams of Internet Income, and co-author of One Minute Millionaire
About The Authors: Jay Conrad Levinson is the creator of the best-selling “guerrilla” marketing series, is the president of his own marketing and consulting firm and lectures nationally to major companies, professional organizations and universities. Rick Frishman is the executive vice-president of Ruder Finn, the world’s 16th largest PR firm, and president of forty-year-old Planned Television Arts. He is one of the leading authorities on book promotions and is one of most sought-after lecturers. Jill Lublin is the owner of Promising Promotion, a public relations firm based in San Francisco, CA.
Contact Information: Rick Frishman firstname.lastname@example.org 212-593-5845 President of Planned Television Arts, and Vice President of Ruder Finn
Publication Data: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jay Conrad Levinson, and Jill Lublin Adams Media Corporation; ISBN: 1580626823; Paperback; 320 pages; June, 2002, $12.95