By Paul Tulenko Book/Product Review “Networking Magic: Find the Best–from Doctors, Lawyers, and Accountants to Homes, Schools, and Restaurants by: Rick Frishman & Jill Lublin, Publisher: Adams Media, ISBN: 1-59337-020-2, $12.95 This book is by the same pair of authors who brought you Guerrilla Publicity (a book that should already be on your desk with […]

Tribune Media Services By Joyce Lain Kennedy DEAR JOYCE: I am on shaky ground in my job at age 52, female, divorced, house payments and few employment opportunities in my field. Can you recommend a headhunter in my city? – P.F. Broken CD Department: Headhunters work for the other guys – the employers, not job […]

By Denise D’Alessandro Rick Frishman, a resident of Jericho, recently co-authored a book entitled Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars along with Jay Conrad Levinson and Jill Lublin. The book is available in bookstores now. The new book helps publicity seekers meet the challenge of a new decade […]

As the head of one of the nation’s leading and most prestigious independent public relations firms, Planned Television Arts President Rick Frishman has learned many lessons in the course of his quarter-century promoting best-selling authors, Hollywood celebrities, Fortune 500 CEOs , publishers, major non-profits — and even the media itself — to the news media. […]

More about small businesses The Associated Press June 1, 2004 New York — Marketing can seem like an overwhelming prospect for a small business owner — there’s research to do, publicity campaigns to pull together, mailings to send out, and more. But small business owners and marketing consultants say the task can be made easier […]

Jay Conrad Levinson, author of the classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies without spending a lot of money in Guerrilla Publicity (Adams Media, $12.95), co-authored with Rick Frishman and Jill Lublin.   Among the tips: Aim to over-prepare for any interview with a […]

Great business books to keep you busy—and informed By Jane Applegate One way to alleviate the guilt associated with taking a vacation this summer is to lug along some serious business books. (Even if you don’t read them, you can use them as props around your chaise lounge or to hold down the edges of […]

The demands on our time are overwhelming, constant, relentless. Everyone is rushing around at break-neck speed trying to jam more than is humanly possible into already overloaded schedules. Getting people to listen seems impossible because they’re frantic, have a million things on their minds and can’t spare a millisecond. If you ever pin them down, […]

Media lists are databases containing the names and information about people and organizations that can help promote your business, product or service. They’re your Rolodex, Palm Pilot and address book. They’re the roster listing who is in your network. When it comes to media lists, collect as many names as possible. The more names included […]

“Being interviewed by the media is a performance. The very thought may make you nervous. Before you’re interviewed, know exactly what you want to say,” says Rick Frishman, co-author of “Guerrilla Publicity” (Adams Media). Frishman insists that all his clients at Planned TV Arts, a New York public relations firm, undergo preparation and training before […]