Jay Conrad Levinson, author of the classic Guerrilla Marketing (Houghton Mifflin), tells entrepreneurs how to get high-impact media exposure for their products and companies without spending a lot of money in Guerrilla Publicity (Adams Media, $12.95), co-authored with Rick Frishman and Jill Lublin.
Among the tips: Aim to over-prepare for any interview with a journalist. Have five points you want to bring up, and rehearse them until you’re polished and perfect.
Click here to purchase your copy now.